Industries
Websites for contractors.
Built around how people actually hire a contractor: on a phone, in a hurry, comparing three of you at once.
What a contractor site needs
Five things, and most contractor sites have none of them.
An estimator, not a contact form
A homeowner standing on a cracked driveway wants a number. A form that promises a reply "within 48 hours" loses them to whoever gives one first.
A page per service
Driveways, patios, stamped concrete, and foundations are four different searches. One page listing all four ranks for none of them.
Call buttons that survive a work glove
Most of this traffic is on a phone, outdoors, one-handed. The number has to be reachable without pinching and zooming.
Photos of your jobs, in your towns
Stock photography of someone else’s concrete tells a local customer nothing. Your work in streets they recognize tells them everything.
Speed on a bad connection
Job sites do not have good signal. A site that needs four seconds and a strong connection is a site that gets closed.
The proof
Rubio Brothers Concrete, Pleasant Grove
40+ Google reviews at 4.8 stars. Six listings. Years online. Their Google profile pointed at their website, and people clicked it — and in a full year, that website produced zero leads.
We rebuilt it around an estimator, reachable call buttons, a page per service, and photos of their own jobs. First lead in about two weeks. Six leads and $20,000 in new work within three months.
Source: Rubio Brothers Concrete. Read the full case study.
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