Case study · Web design + local SEO · 2026
A year of zero leads, then the first one in two weeks
Rubio Brothers Concrete had 40+ Google reviews at 4.8 stars and a year of zero leads. Their Bould site brought $20,000 in new work in three months.
Results
- to the first lead
- ~2 weeks
- leads in 3 months
- 6
- in new work
- $20,000
Source: Rubio Brothers Concrete.
The problem
Rubio Brothers Concrete was not hard to find. Forty-plus Google reviews at 4.8 stars, six directory listings, years of history online — by the scorecard, strong visibility. Their Google Business Profile pointed at their website, and people clicked it.
In a year, that website produced zero leads. Every bit of demand their reviews and listings had built arrived at a page that gave visitors nothing to do, and left.
This is the half of the formula a redesign actually fixes. The traffic already existed. The site was where it died.
What we built
A project estimator on the homepage, so a homeowner with a driveway in mind gets a number instead of a contact form.
Call buttons that stay reachable on a phone, because most of this traffic is someone standing in their own driveway.
Service pages written per job type rather than one page listing everything, so each one can rank and each one can answer a specific question.
Real photos of Rubio jobs in Pleasant Grove and the surrounding towns — local proof that a stock photo cannot provide.
It was anxiety filled because I knew they were going to bill me and just take my money without me seeing results and every time I would address issues it seems like nothing got resolved and I was told SEO takes time and I would start seeing results after a year.
Cesar Rubio, Rubio Brothers Concrete — on the agency before us
Every number above comes directly from Rubio Brothers Concrete.
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