20-point visibility audit
Can your customers actually find you?
Twelve questions, twenty points, about five minutes. You get the score and the verdict for free — no email required to see your number.
The audit
This is the same scorecard we run on every business before we quote anything. It is deliberately about being found, not about how the website looks — because a beautiful site nobody sees is the most expensive thing a small business can buy.
Answer honestly. “Not sure” counts as no, which is the right call: if you are not sure, a customer searching at 8pm definitely is not.
Rather just talk? Contact us.
Is your Google Business Profile verified, and do you have access to it?2 points
Not just “it exists” — you can log in and edit it today.
Does the profile’s primary category match your main service?2 points
A concrete contractor listed as "General contractor" is losing the searches that matter.
Do you have 20 or more Google reviews, averaging 4.5 stars or better?3 points
The single heaviest item on this scorecard, and the hardest to fake.
Have you posted photos or updates to the profile in the last 90 days?1 point
A profile that has been silent for a year reads as a business that may have closed.
Do you show up in the Google map pack for "your service + your city"?3 points
Search it in an incognito window. The three businesses in the map box are the map pack.
When someone searches your business name, is the whole first page you?2 points
If another company with a similar name outranks you, referrals are being lost before they reach you.
Are you listed in at least four directories besides Google?2 points
Bing Places, Apple Business Connect, Yelp, BBB, and industry directories.
Are your name, phone number, and service area identical everywhere they appear?1 point
One old phone number on one old listing is enough to split your search presence in two.
Does your business name say what you do?1 point
"Rubio Brothers Concrete" does. A name that could be anything has to work harder.
Do you serve one clear market rather than several scattered ones?1 point
A page that tries to cover every town at once competes with the local business in each of them, and beats none of them. Google ranks the specific answer.
Do you get work year-round rather than in one short season?1 point
Seasonal businesses need the site ready before the season, not during it.
Do you know how many leads you got last month, and where they came from?1 point
Without a baseline there is no way to prove anything changed.